Employers

ICMA-RC would like to thank every employer that participated in the first National Save for Retirement Week, for all the hard work and effort put into creating and holding campaigns in your hometowns.

In order to make National Save for Retirement Week an even better success than it was this year, we need to hear from you. Let us know what you did to celebrate and how we can make National Save for Retirement Week even more successful in the future. Please send your responses to ecotton@icmarc.org, subject line, National Save for Retirement Week Campaigns.

Because National Save for Retirement Week is a national effort to make each of us more aware of how critical it is to save for our financial future, your efforts are vital to its success. You can join us in this effort by fostering interest through your own promotional campaign.

ICMA-RC has developed extensive promotional and planning materials, including a calendar of sample events and activities you can hold during the week, payroll stuffers, flyers, informational handouts and brochures, and much more. All you have to do is download the forms and customize them for your own events. For even more resources, visit the NAGDCA National Save for Retirement Week Web site, sponsored by the National Association of Government Defined Contribution Administrators.

Information About National Save for Retirement Week

Reaching Key Employees

These one-page educational messages on ways to save for retirement and the benefits that can result, address four specific groups of individuals: women, lower income earners, early career employees, and mid-career workers.

Resources to Help You Promote National Save for Retirement Week in Your Organization

  • Announcement E-mail
    This sample announcement e-mail can be used by you to let participants in your plan know about your organization’s activities during National Save for Retirement Week.
  • National Save for Retirement Week Proclamation
    You could provide this sample “proclamation” to your local governing body and encourage them to publicly show their support for National Save for Retirement Week.
  • National Save for Retirement Week Newsletter Article
    Use this sample article about National Save for Retirement Week for your organization’s newsletter(s).
  • National Save for Retirement Week Handout
    This handout gives employees a quick overview of National Save for Retirement Week and gives them some information about the events that will be going on at their location during the week.
  • National Save for Retirement Week Event Flyers
    Use these flyers to advertise the events you plan to hold during the week.

Help Promote National Save for Retirement Week

  • Press Kit
    Includes a sample press release and a how-to guide with instructions on how to get press around the activities you plan to have during National Save for Retirement Week.

National Save for Retirement Multimedia

  • Video: The Path to Retirement Security
    Learn about ICMA-RC’s commitment to retirement security for employees of the public sector in this streaming presentation (requires Windows Media Player).
  • Audio: Public Service Announcements
    To promote National Save for Retirement Week, ICMA-RC President and CEO Joan McCallen recorded three public service announcements that were distributed in downloadable audio files to 500 radio stations. Streaming audio of the announcements was also distributed to more than 3,600 Web sites.
  • Radio: Retirement Planning and Savings Tips
    To promote and educate individuals on saving for retirement, Joan McCallen, President and CEO of ICMA-RC, provides retirement planning and savings tips on WTOP 103.5 FM in the Washington, DC metro area and on KOIT 96.5 FM in the San Francisco Bay metro area in the weeks before, during, and after National Save for Retirement Week. Both WTOP and KOIT are top rated stations in their regions, which house a large number of state and local jurisdictions. These messages provide an additional service to the region’s state and local government employees by raising awareness of the ways they can start or increase their retirement savings. Select from the links below to listen to the radio spots: