Charts of the Week

U.S. Internet Sales

Chart of the Week for November 22, 2019 - November 28, 2019

U.S. Internet Retail Sales continue to grow in total dollars and as a percentage of all retail sales.

On a quarterly basis, the U.S. Census Bureau publishes seasonally adjusted data concerning Internet Retail Sales that is defined as sales of goods and services over the internet or other online system. The chart above shows the sales figures for the third quarter of 2018 through the third quarter of 2019.

U.S. Internet Retail Sales continued their strong pace in the third quarter of 2019 with $154.5 billion in total sales. This is a 5.0% gain from the second quarter of 2019 and a 16.9% gain year-over-year. Internet Sales continue to take market share from brick and mortar stores as the internet percentage of retail sales increased to 11.2% compared to the year-ago 10.0%. Economists noted that Internet Retail Sales have posted gains for 43 consecutive quarters while total retail sales have risen for only 15 consecutive quarters. Economists also noted that a strong labor market should support continued consumer spending, and technological advances by online retailers should allow internet sales to grab further market share from brick and mortar retail stores.

© Copyright 2019 ICMA Retirement Corporation, All Rights Reserved. This information is intended for educational purposes only and is not to be construed as investment advice or a solicitation to buy or sell securities. Investors should seek financial advice regarding the appropriateness of investing in any securities or investment strategies discussed here. Past performance is not necessarily indicative of future performance.

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