Employer Bulletin: Your Plan Administration Resource

Strategic Communications and Financial Education Plan Unveiled

The beginning of the year is a great time to help participants assess their financial wellness and set meaningful, achievable financial goals. ICMA-RC’s 2021 Strategic Communications and Financial Education Plan highlights our commitment to participants’ needs, and showcases our educational goals and support to find solutions that guide participants to and through their retirement journey.

One key aspect is this calendar of overarching financial themes that focuses on increasing reach, engagement, and impact through our marketing initiatives. These themes empower us to champion public employees, and are designed to:

  • Better serve more of your participants
  • Deliver the right products, services, and solutions
  • Demonstrate our commitment to positive participant experiences
  • Promote long-term financial wellness

Through this multi-touchpoint approach, we can nurture and engage participants on their journey to a more secure and confident financial future. This is our long-term commitment to you as we diligently implement a plan that allows us to continue to build on our partnership and better serve your employees’ long-term financial need.

Watch for more about our 2021 Strategic Communications and Financial Education Plan. If you have any questions, contact your ICMA-RC Retirement Plans Specialist.